How Metaverse is changing the physical landscape
-
Imagine walking down the road; suddenly, you think of a product you would like. A slot machine appears immediately next to you, crammed with the merchandise and variations you were thinking of. You stop, pick an item from the slot machine, it's shipped to your house, and then continue on your way.
Today, the metaverse may be a shared virtual space where people are represented by digital avatars (think Ready Player One). The virtual world constantly grows and evolves, supporting society's choices and actions within it. Eventually, people will be ready to enter the metaverse entirely virtually (i.e., with virtual reality) or interact with parts of it in their physical space with the assistance of augmented and mixed reality.
It's the thought of taking information about things, locations, or historical events and truly locating that information out there within the world where it's most relevant." Augmented reality and computer games will be the ways you'll see this information layer.
Marketing and communications professionals concentrate on the metaverse because it's the next frontier for online interaction. A bit like social media revolutionized the web marketing landscape, so too will the metaverse. At the same time, we don't have one shared metaverse, companies position and perform on creating it.