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Nigo, the founder and former owner, attributes a lot of his character development to his mother and father, who were nurses and billboard makers, respectively. Nevertheless, because they both had jobs, he spent a lot Bape Hat of time alone playing with toys as a child. He also cites Hiroshi Fujiwara, a DJ and fashion expert, as his role model in business. His nickname, which translates to "number two" in Japanese, was given to him by the MD of the apparel retailer Astoarobot when he noticed the actor's physical likeness to Fujiwara. Elvis, The Beatles, and hip-hop artists like Beastie Boys and Run-D.M.C. are among Nigo's early influences.