Why Participation Could Become the New Measure of Marketing Engagement

An augmented reality qr code can provide a simple connection between these physical materials and browser-based content. A customer sees the printed message, scans the code, and gains access to an experience that goes beyond the original surface.

Technology that can convert image to 3D model creates another possibility for using these resources. Product imagery can become part of a workflow for creating interactive three-dimensional experiences.

For example, augmented reality restaurant menus can create opportunities to explore additional information through a smartphone.